STAIN & ODOR FIGHTING POWER
The following trio of cleaning ingredients is the first line of defense for fighting tough stains and removing unwanted odors, leaving you with the Tide clean that you know and trust.
These are the core stain removers in Tide detergents. They remove anything greasy from fabrics, and they work well on stains and food residues. Surfactants break up stains and disperse dirt that otherwise wouldn’t dissolve in water.
Enzymes are naturally occurring proteins that break down stains into smaller pieces to make them easier to remove. Each enzyme works to break down and remove a specific type of stain, from grass to chocolate pudding to blood. Amazingly, these powerhouse ingredients are sensitive skin-friendly, and, because enzymes are naturally occurring and biodegradable, they are also sustainable.
Different types of polymers perform different functions, such as keeping stains from re-depositing onto other garments after they’ve been removed by the surfactants.
These are the ingredients that help protect the clothes you love.
BUILDERS AND CHELANTS
Builders lock up calcium and magnesium to reduce water hardness, allowing surfactants to get on with their job of removing stains. Chelators bind to heavy metal ions in wash water like iron and copper, which may damage fabrics over time.
Scavengers seek out components like chlorine, which is commonly found in municipal tap water. Although the level of chlorine that comes from your tap may keep your drinking water safe, it can damage and fade fabrics over time.
Perfumes and neutralizers keep clothes smelling fresh.
Perfumes give clothes a fresh, clean smell.
These ingredients bind to and neutralize malodor molecules to help keep clothes smelling fresh.
WHITENING AND BRIGHTENING
These are the parts of Tide detergents that keep your clothes at their brightest and whitest.
Bluing counteracts the yellowing that sometimes develops in white fabrics after repeated use and laundering. Hue dye produces a blue-white hue on fabrics, which makes them look whiter than yellow-white.
By absorbing UV light, optical brighteners help make your garments look whiter, brighter, and newer!